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Product Intelligence
In the increasingly competitive and rapidly changing global market, organizations must introduce new products and services at an ever-accelerating pace or face rapid decline and even demise. Yet, only a small percentage of new products succeed in the market place. The costs of product failures are large, both in dollars and in reputation.
Still it is surprising how few organizations, particularly industrial companies, attempt to gather market intelligence about product demand, features, design, packaging and segmentation before introducing new products.
Even when such organizations use programs like 'voice of the customer', these programs often lack scientific rigor and can do more harm than good through unrepresentative intelligence.
We offer several tools in conjunction with robust methodologies to gather intelligence at all stages from product concept to product design to product introduction.
Examples of some of our Product Intelligence applications are:
| - | Product Concept Testing |
| - | Product Attribute Evaluation |
| - | Product Design Optimization |
| - | Product Marketing Communications |
| - | Product Marketing Segmentation |
| - | Product Introduction |
Please contact a PeriscopeIQ sales representative for more information on our custom Product Intelligence products and services at 610.866.6001 or at sales@periscopeiq.com.
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