Customer Intelligence
You've never gotten to know your customers quite like this before
Today, high customer satisfaction and loyalty are critical to a business's survival. As a result, customer intelligence has taken on a new level of importance. The litmus tests and general canvassing that companies used in the past to measure the customer experience are not sufficiently specific or accurate to inform the mission critical business decisions managers are facing today.
PeriscopeIQ's customer intelligence solutions are designed to address the needs and challenges facing organizations today. Our solutions provide clients with insights that show specifically how to align strategy to customer needs in a way that impacts your bottom line.
Our customer intelligence solutions are based on four key principles:
1. The customer experience is the single most important factor in customer satisfaction and loyalty
2. Customer feedback studies must be detailed, reliable and accurate
3. Customer intelligence metrics must be benchmarked and tracked over time to be meaningful
4. These studies must highlight for management specific and actionable issues that impact their customers' satisfaction
Solutions
PeriscopeCEVA (Customer Experience Value Assessment)
PeriscopeCEVA is a fully integrated, customer feedback and management system, which includes web survey collection and portal reporting with actionable reports and scorecards.
With PeriscopeCEVA, organizations get a clear, reliable view into their customers' experiences, whether the customers are shoppers in a store, large B2B clients or companies along your supply chain. PeriscopeCEVA distills customers' feedback into a few meaningful metrics, accompanied by specific, actionable issues and delivers the business intelligence to all levels of the organization instantly. The outcome is an enterprise tool for improving customer satisfaction while reducing expenditure on marketing, merchandizing and capital.
Panel IQ
Panel IQ is a fully-featured, intelligent panel management platform that gathers insights directly from targeted proprietary panels of customers. Imagine being able to co-create ideas, test concepts, build affinity groups, assess perceptions and conduct research directly with engaged customers. Panel IQ does just that, and turns the information into insights to achieve companies' strategic visions.
Key features:
- Builds proprietary panels using advanced sampling algorithms
- Survey frequency algorithms prevent over-surveying
- PeriscopeIQ's Intelligent Agent technology creates alerts and automatically forwards them a manager for resolution
- Incentive management module automates rewarding panel members for participation
