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FOR IMMEDIATE RELEASE Contact: Karen Higgins A & E
Communications for PeriscopeIQ (610) 831-5723 khiggins@aandecomm.com
New Survey Translation Solutions Bethlehem, PA - February 20, 2007 - PeriscopeIQ™, a provider of an advanced web-based survey technology platform, today announced its new Survey Translation Mapping (STM) and complementary Survey Response Mapping (SRM) solutions. Its STM technology provides in-place multiple language translation of survey questionnaires while its SRM tool translates the responses of open-ended questions, easing the creation and analysis processes of multi-language surveys. “Translations are often a daunting task and routinely suffer from many sources of error,” explained Dr. Pawan Singh, co-founder of PeriscopeIQ. “When a survey is fielded in multiple languages, it is important that all translated questionnaires have the same content and context as the original instrument. Our new STM solution provides direct, parallel and in-place translation in 10 different languages, reducing the time and expense spent on survey translations. The accurate analysis of survey responses is another critical component and our SRM technology addresses language barrier issues in analyzing respondents’ answers.” The PeriscopeIQ STM solution allows in-place translation without intermediate structures and in a process directly parallel to the content of the base questionnaire. Each question, instruction, sub-question and response option has its own text box for translation. The translated questionnaire is automatically built, question-by-question, as the translation is entered with an Auto-Sense feature to automatically detect rich formatting needs. When the translation is complete, the new questionnaire can be viewed with one click. The solution also provides a workflow management functionality to enable translators and reviewers to easily collaborate and review work. PeriscopeIQ’s SRM solution has the key attributes of STM, in addition to other features that are specifically applicable to response translations. Like STM, SRM offers direct, parallel and in-place translation with rich-formatting. Both SRM and STM offer visual cues of responses or questions that have been translated by changing the background color of the translated boxes. SRM also offers a one-click update where the survey results are automatically updated with translated data. Further, the original text remains available for translation editors to review the translator’s work as well as to restore original text later, if needed. “There are few technologies on the market that make the translation process easier,” said Karen Leyton, chief operating officer of Technical Language Services, a translation services firm with more than 500 translators located around the world. “By offering the formatting capabilities during the translation process, PeriscopeIQ’s technology can eliminate a complete step, lowering the cost and reducing the time involved. And, the workflow management feature has the ability to enable a better end product to be created with fewer steps and less chance of error.”
For more information about Survey Translation Mapping (STM) and Survey Response Mapping (SRM), please click here. About PeriscopeIQ PeriscopeIQ uses a unique
blend of strategy, science and web-based assessment software to map out
important questions that lead to fast and insightful answers. The resulting
knowledge breaks down the barriers to growth and sets the path for companies
to strengthen the relationships that their businesses are built upon. PeriscopeIQ’s
assessment solutions help organizations gain intelligence on internal
operations, customers, employees, suppliers, competitors, investors, the
market, etc. Its clients include Fortune 500 companies and large
organizations such as Comcast, Ingersoll-Rand, Seagate Technology, Sky
Financial, The Wharton School of Business, The World Bank, The World Health
Organization and YORK International. PeriscopeIQ is a privately held company
headquartered in ### |
